1. O.J. helped Domino’s sales
During the 1994 O.J. Simpson police chase TV coverage, Domino’s Pizza’s delivery sales were as large as on Super Bowl Sunday.
“It was a record night at the time. It was dinner time on the West Coast and 9 p.m. on the East. People were fascinated and didn’t want to miss it. It was as big as a Super Bowl Sunday up to that point,” said Tim McIntyre, vice president of corporate communications for Domino’s Pizza.
source: Pizza time!
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