Pizza Sales During This Celebrity Video Were as Large as on Super Bowl Sunday + 9 Other Domino’s Facts

4. Heated competition

In 2001, two Domino’s Pizza managers in Florida set fire to a nearby Papa John’s pizzeria. The act of arson was an attempt to increase sales at Domino’s. The Papa John’s chain had been in business for just three months and had been doing very well.

“We are as shocked as anyone. This incident is the result of individuals acting independently,” Domino’s corporate spokesman Tim McIntyre said. “Domino’s Pizza has nothing but the greatest respect for the Papa John’s brand.”